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About Us

What do Asmodee UK do?

We supply to esteemed independent and national retailers in the UK, as well as hobby and independent stores across Europe. Alongside distribution, we add value through our marketing activity - including our industry-leading demonstration programme.

We are part of the Asmodee Group, which has offices across all major European territories, as well as in key territories in North America, South America and Asia.

Using the narrative power of games, we aspire to create experiences that follow game players throughout their life, across all forms of media. We are committed to offering to every person the opportunity to live great stories and intense moments.

How can Asmodee UK help your business?

We've been trading for over 40 years in the games industry, building successful long-term relationships with suppliers and retailers alike. We offer an unrivalled selection of top quality games to cater for the various needs of our retailers.

We make it as easy as possible to work with us; offering customers a dedicated account handler, low minimum order value and fast, carriage-paid delivery.

Our staff are unfailingly passionate and knowledgeable about games and the wider industry, allowing us to make informed and helpful recommendations to assist you in navigating our range and choosing the right products for your customers.

At Asmodee UK, we are passionate about our great games and the amazing stories they allow us to tell together. Come and join us in this story and let us be part of yours.

Our Values

WE ARE

BOLD

We create groundbreaking games that competitors cannot match. Our creations push the boundaries of imagination, play and expectations.

WE ARE

CREATIVE

We don’t run away from risks, we embrace them. By constantly crafting new universes and launching revolutionary products, we keep players worldwide on their toes and wanting more.

WE ARE

PASSIONATE

Our dedication stems from being players ourselves. To us, board games are more than just a way to pass the time – they're a gateway to adventure and storytelling.

WE ARE

WELCOMING

We believe everyone has an inner player in them. Our doors are open to everyone, regardless of age or background, to join our diverse and inclusive gaming community where every player is celebrated and every game is an experience to remember.