Asmodee and Bezzerwizzer Studio Launch SETUP, a Twist on a Classic Gen – Asmodee UK

This new rummy-style game, with cross-generational appeal is sure to become a favorite among families and classic card game fans.

COPENHAGEN, Denmark — Tuesday, April 4, 2023 — Asmodee and Bezzerwizzer announced today that the tile-based game SETUP is now available in stores around the world. Perfect for all ages, SETUP refreshes a much-loved genre, with players building sets of suits or numbers in all directions! This simple yet strategic game challenges players to master tile placement to accumulate points, while avoiding giving points to an opponent. Ideal for both family players and fans of traditional card games, SETUP is available now at John Lewis for £23.99.

“We’re excited to bring SETUP to families and classical game fans across the globe,” said Birgitte Bülow, CEO of Bezzerwizzer Studio. “SETUP will be a game familiar to anyone who has played rummy before or just picked up a deck of cards. Our new spin on how to make sets and score points makes it fun for players and families of all generations to enjoy together.”

SETUPIs Simple

Players combine suits and numbers on card-like tiles to earn points. Placement is key, as you can create combinations in any direction or even stack tiles to throw off an opponent. A single tile placement can earn points on multiple sets as it extends in various directions but be careful not to help opponents create their own sets! Playable with 2-4 players in a free-for-all battle, or in a 2v2 team mode, SETUP offers an exciting set-building showdown for the whole family.

Key Features:

Pick Up and Play: Featuring a lightning fast 25-minute runtime and simple rules, and replacing cards and complex scorekeeping with colorful tiles and a gameboard makes SETUP fun for all ages.
Keep Your Eyes on the Board: SETUP makes the rummy genre engaging at every turn. Players must watch how the available combinations change as opponents stack and build criss-crossing sets.
Unexpected Bonuses: Bonus squares add an extra twist of strategy to SETUP. Each player has two bonus squares, in which only they can place tiles. Other players can create sets using tiles from a bonus square, but both the tile placer and owner of the bonus square score points.
Multiple Game Modes: SETUP supports 2-4 players and 2v2 team play. The 2v2 mode adds a fun layer of collaborative strategy and is great for parents playing with kids.