Board game launch nights are a fantastic way to introduce new titles to a dedicated audience, generate excitement, and connect with your community.
But how do you ensure your event stands out? From selecting the right games to preparing delicious snacks, there’s much to consider to make your event memorable. In this guide, we’ll walk you through the key steps to hosting a fantastic board game launch night in the UK that will have your guests raving.
1. Which board game should I choose?
The heart of any excellent board game night is, of course, the game itself. You want to ensure that the game you’re launching appeals to your store's target audience and offers a fun, engaging experience for players of all ages and skill levels.
Start by considering your guest list. Are you expecting hardcore board game enthusiasts or casual players looking for something light and fun? Look for a game that can accommodate your group size, offers scalability in terms of difficulty, and promotes interaction.
At Asmodee, you can choose from an excellent range of games, whether you're looking for family, cooperative, or junior games.
To help you select the perfect game for your launch night, check out these collections:
- Family Games - great for family events.
- Co-operative Games - a fantastic way to get everyone involved.
- Junior Games - suitable for children attending the event.
2. Promote the event effectively
A successful board game launch night begins with effective promotion. Use social media platforms to build excitement in the lead-up to the event. Posting sneak peeks of the game, sharing teasers, or revealing exclusive offers can help generate buzz.
You can also partner with local influencers or gaming communities who can help spread the word. Reaching out to board game bloggers or streamers for promotions can help extend the reach of your launch night.
Additionally, consider offering incentives like special discounts for those attending the launch event or limited-edition items for early arrivals. These small touches will make your guests feel appreciated and help encourage them to participate in the event.
3. How to create the right game room atmosphere
The atmosphere of your event plays a crucial role in its success. When hosting a launch night, the atmosphere should be welcoming, energetic, and, most importantly, fun. A relaxed environment where guests can mingle and enjoy the games is essential.
Where to host a board game night?
Decorating the venue can make a big difference. If you're hosting the event at a game store, ensure the space is well-lit, tidy, and inviting. A few thematic decorations based on the game you’re launching can help set the mood.
For example, a game set in a fantasy world could use elements like medieval banners, fantasy artwork, or themed props.
Additionally, music can add to the ambience. Choose upbeat background music that doesn’t overpower conversation but still helps to build energy. Consider creating a playlist that reflects the game's style, whether quirky and light or ambient and cinematic.
To see some ideas for setting up a fun-filled board game night, check out this blog post on board game night ideas.
4. Prepare delicious snacks and drinks
No board game night is complete without some tasty snacks and drinks. It’s important to offer various options that can be enjoyed during gameplay without being too messy, including savoury and sweet items. Consider easy-to-eat finger foods like crisps, popcorn, pizza slices, and small sandwiches. For something a bit more indulgent, you can include sweet treats like cupcakes or biscuits.
Drinks should also be plentiful. Offer a range of beverages, including soft drinks, juices, and water. Consider serving craft beers or themed cocktails if you’re catering to a crowd that is exclusively 18+.
Suppose you're unsure how to manage catering for a more significant event. In that case, contacting local catering services that can provide snacks and drinks specifically suited to gaming events is a good idea. You could also collaborate with a local restaurant or café that aligns with your brand.
5. Set up your games for easy play
Setting up your game space correctly is essential for a smooth launch night. If hosting multiple games, ensure enough tables and space for each group to play comfortably.
Consider creating a demo area where attendees can play the game hands-on, ask questions, and receive gameplay tips. Having a dedicated host or game ambassador familiar with the rules can also enhance personalisation in-store and positive customer experiences.
If you have multiple games available, consider creating a tournament-style format where players rotate through different titles to get a feel for them. Alternatively, you could have an open-play format where people can pick up games and play at their own pace.
Check out and find your local game store for layout inspiration and advice.
6. Offer additional game recommendations
If the game you’re launching is part of a broader collection, consider offering additional recommendations that complement the game. For example, if you’re hosting a party game launch, direct your attendees to other great games they can try next.
Explore these great party games from Asmodee.
By offering recommendations, you will support your launch's success. They will appreciate your expertise and return for future events.
7. Wrap up with a special offer
To wrap up the event, you can offer a special promotion to make your board game launch even more enticing. Whether it’s a discount on future purchases, exclusive merchandise, or a chance to win a free game, offering something extra will make your guests feel special and encourage them to return.
You could also give attendees a discount code for your online store, encouraging them to continue supporting your brand after the launch.
8. Follow up after the event
Follow up after the event by thanking everyone for attending and inviting them to share their thoughts and feedback. This can be an opportunity to ask about their favourite moments of the night, what games they’re excited to try next, or what improvements could be made for future events.
It’s also a good idea to capture some great moments from the launch night to share on social media. Post photos and videos of people enjoying the game, and encourage attendees to tag you in their posts. Building a sense of community around the event can help keep the momentum going even after the launch.
How Asmodee can help you launch the perfect board game launch
Hosting a successful board game launch night in the UK is about creating a fun, welcoming atmosphere where attendees can enjoy great games, delicious snacks, and good company.
By selecting the right games, setting up a comfortable and engaging environment, effectively promoting the event, and following up with your guests, you can ensure your launch night is a resounding success.
Contact Asmodee today to discover how we can help supply your board game store with board games suitable for you and your customer base.
