Asmodee are delighted to announce the arrival of The Sock Game into our Family Games range, with a fresh new look coming for 2021.
The game, which was first made available at retail in 2018, is simple to play and sees team-mates rummaging around inside a sock full of objects to find a nominated piece.
It is already a hit in the family market and is now set to reach the next level thanks to Asmodee's proven expertise in the games sector.
Now exclusively available to the UK toy trade through Asmodee, The Sock Game will form part of our revamped Family Games range, which highlights titles that are perfect for getting players of all ages together at the table.
"We are delighted to partner The Sock Game with Asmodee," said Jono and Nick Green, the game's designers. "Their team epitomises the perfect fit for the game and, at a personal level, we are confident of a brilliant working relationship. We look forward to sharing our well-loved game; there's an exciting new look alongside some new twists in gameplay that guarantees even more family fun."
Anil Boodhoo, Asmodee's National Channel Director, added: "We couldn't be happier to welcome The Sock Game into our catalogue, or to be working alongside Jono and Nick. Its fun and innovative gameplay have already made it a hit and we're excited to introduce it to many more families."
The Sock Game's brand-new look, as well as the rest of its sister products in the revamped Family Games range, will feature at the third edition of AsmoFair, our pioneering virtual trade show, running from 17-23 January. Retailers interested in getting a closer look at this and our other must-have products for the year ahead can head to asmofair.co.uk to book a meeting.
