Asmodee, the UK’s leading distributor of board, tabletop and trading card games, announces leadership changes setting the business up for continued success as we move into 2025.
Asmodee UK, home to major titles such as Dobble, CATAN, Bananagrams, Star Wars™: Unlimited and The Pokémon Trading Card Game, have announced these changes which are designed to have the right level of leadership focus in all key areas, driving the business needs and growth across the board to deliver positive customer and stakeholder satisfaction.
To support the wide variety of retailers Asmodee works with, there will be three channels under one Sales Director Anil Boodhoo: A Hobby & Independent Channel, a Nationals Channel, and an eCommerce Channel each headed up by a respective Channel Controller.
Anil Boodhoo says, “Our extensive range of customers is at the heart of everything we do so I am looking forward to supporting them within my new role as Sales Director and delivering exceptional customer service across the board.”
Roger Martin will become Marketing Director, supporting these three channels, growing the market and delivering experiential activations through demonstrations and Organised Play,
“I am excited about my new role as the Marketing Director, I’m keen to focus on driving further growth and momentum across our extensive portfolio at Asmodee UK,” says Roger Martin.
Products are at the heart of Asmodee. Greg Stanton, who has 25 years of buying experience, will move to be Head of Purchasing ensuing the right product mix is available for all our customers.
Alex Green, MD of Asmodee UK says “By making these changes, I am confident that we will be able to continue to deliver against the strategic objectives and it will provide Anil, Roger and Greg with the opportunity to drive these three key business areas.”
Asmodee UK, will be exhibiting their extensive portfolio showcasing key games for 2025 at Toy Fair, the UK’s largest dedicated toy, game and hobby trade show. Taking place in London at Olympia from Tuesday 21st – Thursday 23rd January.
